COSO BEAUTY BLENDS THE BEST OF TWO CULTURES – THE INNOVATIVE SKINCARE TECHNOLOGY FROM SOUTH KOREA AND THE HEALING POWER OF HEMP FROM COLORADO.
Founded by the Colorado-based husband-and-wife duo – creators of the wildly successful global brand RuMe, Inc. – Jae (a Korean-American who grew up in Colorado) and Katy (a Semi-Native Coloradan), recognized that most skincare products were more about marketing that lacked true innovation and effective ingredients. The need to find effective skin care solutions took on a greater urgency as years in the Colorado climate started taking a toll on their skin.
Colorado’s picturesque Rocky Mountains and over 300 sunny days a year are great for the soul – the climate, however, is not kind to the skin. After years of trying to combat the elements that caused dry and sensitive skin with products that merely masked the problems, they decided to turn to Jae’s mother (whose skin has retained its healthy radiance for over 70 years), and she showed Jae and Katy the “magic” of Korean beauty products and regimens.